The surprising fruity pints that are becoming the UK's fastest growing beer trend
A new wave of beer is taking the UK by storm, blending the zest of fruit with the classic pint, and it's quickly becoming the ...
Tesco taps into fruit beer boom with 250% growth
Tesco has reported a 250% increase in sales volume for fruit-led beers over the past year, which it called the UK’s ...
Food Manufacture1d
Fruit-led brews Britain’s fastest growing beer trend
European-style fruit-led beer’s popularity has skyrocketed in the UK and is now Britain’s fastest growing beer trend, according to market research by Tesco.
KamCity2d
Tesco Seeing New Beer Trend
Tesco beer buyer Ben Cole commented: “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft ...