Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

On a recent Monday morning, Alexandria Schindler could be found furiously coloring Disney books at the kitchen table and meticulously arranging ...

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Will new 'realistic' Barbie body types backfire ... Winning back the contract to produce Disney’s princesses dolls was the start of “patching up its toy business”, but the American company ...