Business development reps (BDRs): Outreach, Apollo, Drift, etc., can leverage AI to handle prospecting, lead scoring, and initial outreach, answer common questions, and set up meetings at a scale ...

It is essential for manufacturers to understand the preferences of different buyer groups and tailor digital solutions ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

Plus Property has launched a new modular consultancy service designed to address the growing need for flexibility among B2B clients. According to a Deloitte survey, 78% of corporate clients worldwide ...

Transatlantic insight consultancy Basis Global has launched a specific division dedicated to B2B insight, and hired former ...

In the sweltering Cannes heat, the social network’s Mimi Turner explains to The Drum that, when it comes to B2B buyers, the ...

The celebrity chef and Intuitive Content chairman shares how traveling the U.S. for his show changed his perspective from being a chef into being a food advocate, and discusses the initiatives he ...

Tension: B2B marketing leaders proclaim they value deep buyer relationships, yet chase vanity metrics and channel fads. Direct Message: The strongest B2B trend in mid‑2025 lies in melding ...

In B2B video marketing, the thirst for viral views can overshadow a more vital goal: driving qualified pipeline. Taulia, a ...

Tom Percival to lead new B2B division, building on Basis' award-winning work Basis Global has officially launched a dedicated division focused on B2B insight, marking a bold step forward in helping ...

From working hard to understand your customers to thinking about how you can simplify their journey, here’s where you can start with B2B customer journey mapping. Identifying + understanding your ...

Focus: A buyer journey requires a focus on the customer’s motivations and decision-making, while the customer journey focuses on their experience with the brand itself.