The overall customer experience is the key aspect that distinguishes a company from its competitors, irrespective of the ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

With the Source Connector, businesses can map RainFocus ... but a customer and technology provider for Adobe at Adobe Summit," said Rishabh Dayal, head of solutions consulting, B2B industries ...

Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. The post Finding the sweet spot between relevance and discovery in B2B lead nurturing ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

B2B revenue generation, today announced the launch of 6sense® Intelligent Workflows, a new product encompassing Audience and Data workflows that centralizes omnichannel engagement and data management ...

Built on Adobe Experience Platform Agent Orchestrator, these out-of-the-box AI agents increase the capacity of teams by enhancing category-leading applications such as Adobe Real-Time Customer Data ...

Are you still using sales funnels to map your marketing to customer journeys ... the walls of the sales funnel and opens up the buyer's journey model. In other words, it maps to real-life, modern ...

Ensure your initial software release isn't just a technical demo, but a customer acquisition tool.