Business development reps (BDRs): Outreach, Apollo, Drift, etc., can leverage AI to handle prospecting, lead scoring, and initial outreach, answer common questions, and set up meetings at a scale ...

It is essential for manufacturers to understand the preferences of different buyer groups and tailor digital solutions ...

Often referred to as the go-to-market (GTM) engine, sales, marketing and customer success teams are tasked with driving growth. Yet they frequently operate with different goals, messaging and metrics.

Marketing teams are facing economic uncertainty. Pipeline360's Matt Hummel offers a roadmap for your team to navigate these ...

B2BMX Summer Camp schedule is set, including session with Josh Baez, Nadia Davis, Morgan J. Ingram, and Roderick Jefferson ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

Plus Property has launched a new modular consultancy service designed to address the growing need for flexibility among B2B clients. According to a Deloitte survey, 78% of corporate clients worldwide ...

Transatlantic insight consultancy Basis Global has launched a specific division dedicated to B2B insight, and hired former ...