Daniel Macia Unveils ASTRAD’s AI-Powered ABM to Transform B2B Marketing
ASTRAD, under CEO Daniel Macia, has launched a new AI-powered ABM platform to change B2B marketing. The platform applies ...
Demand Gen Report3d
Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership
Informa TechTarget and Demandbase's collaboration empowers go-to-market teams to prioritize and engage the most relevant ...
CMSWire3d
The Not-So Hidden Inflation Crisis Inside B2B Marketing
From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.
Free Content Plan Template To Adapt To Your Needs This 2025
Build a content plan that streamlines workflow, aligns with goals, and drives results. Grab your free template and start ...
CMSWire3d
Customer Data Management Meets Its Inflection Point
Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.
TMCnet4d
8x8® Announces JourneyIQ to Deliver Integrated AI-powered Customer Journey Intelligence Across the Organization
Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...
TMCnet5d
Forrester: B2B Organizations Must Evolve To Encompass AI Agents And External Influencers To Align With How Modern Buyers Want To Buy
Forrester's latest research recommends that firms analyze not only specific buyer behaviors and preferences but also those of their broader networks, engaging meaningfully in the conversations that ...
MarTech on MSN5d
13 must-try B2B marketing optimization tools
Check out exciting tools that can optimize your B2B marketing efforts, from data to video and AI. The post 13 must-try B2B ...
The Evolution Of B2B Buying Behavior—And How The Experience Must Adapt
The way buyers make decisions has changed dramatically. They are more informed, take a digital-first approach and expect ...