the B2B buyer journey has been turned on its head, making this a critical time to update companies' understanding of it: the nuances, pain points, and opportunities. Two major things are working ...

Shep Hyken is a customer ... and both B2B and B2C, should pay attention to: Customers will want more than half of pandemic-era services to become the “new normal.” The Forrester data finds ...

The B2B buying journey is increasingly complex ... Shifts in behaviour have been tracked by research firm Forrester, which has, since 2015, been running a global study every other year, surveying ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey ... redefining the landscape of B2B customer interactions.

Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B Summit North America, taking ...

While most AI “agents” on the market now are not truly agentic, today’s AI assistants are rapidly evolving into tomorrow’s ...

B2B Summit is the must-attend event for marketing, sales, customer, and product leaders to adapt to changing buyer dynamics and achieve revenue growth Featuring more than 100 dedicated interactive ...

B2B Summit is the must-attend ... nationwide to this year’s Summit." Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, ...