Among the key findings: brand lift studies show +14.5% increases in purchase intent, +16.5% boosts in brand affinity, and +12 ...

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital ...

Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads. “Sustainability Simplified: ...

Starring Bai Jingting and Zhang Ruonan, the romantic drama tells the story of two former high school classmates who reunite years later under unexpected circumstances—as roommates. As they ...

Spotify has borne the brunt of a lot of criticisms, not just because of its ads-in-Premium bug but also its five-year lossless audio delay. There’s a lot of pressure on Spotify to get it right ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...

YouTube is cracking down on ad blockers, but don't pull your hair out when commercials interrupt your videos. There are ways to jump right to the content you want. I've been writing about ...

Kinetic Green Zing price starts at Rs. 67,990(ex-showroom) for the base model in India while the top model price goes upto Rs. 75,990. Price: The Kinetic Green Zing is available in two variants ...