The introduction of Name, Image, and Likeness (NIL) agreements has fundamentally changed the landscape of college athletics.

Tiger Woods even looks at a golf course, and we all remember he uses Nike gear. You’re investing in a business that must keep up with extremely profitable sports. Sports leagues around the world ...

Ionescu has already been in the Philippines for three days working with local basketball camps on newly unveiled courts, ...

Basketball is a game that requires not just talent but also dedication and hard work. The blend of athleticism, strategy, and ...

Discover how retired Lakers players shape global marketing as influential brand ambassadors across industries, including ...

Ward’s holy-smokes experience was common in the early days of super shoes. Also common was the belief that the carbon-fiber ...

Paige Bueckers and Azzi Fudd gave their UConn women's basketball teammates QuietComfort Ultra Headphones from Bose through ...

Auburn's Johni Broom was a Morehead State Eagle long before he was a National Player of the Year finalist. His journey back ...

Steven Lawrence; Chief Executive Officer, Director; Academy Sports and Outdoors Inc Carl Ford; Executive Vice President & Chief Financial Officer; Academy Sports and Outdoors Inc Good morning and ...

Members get a 25% discount code on their birthday at Nike – here’s how - We’ve got the scoop on the best Nike voucher codes and sales, including 40% off trainers ...

Major League Baseball's City Connect uniforms, which launched in 2021, have done exactly that. Nike has worked with MLB teams ...

In-depth analysis of Liverpool's economic situation from The Athletic's new specialist football finance writer ...