Siri, Apple

Apple makes a change to its AI team and plans Siri upgrades
Apple is making an executive change to try and improve its AI efforts and Siri. Kim Vorrath, who recently helped get the Vision Pro software out the door and has been at Apple for 36 years, has been brought over to Apple’s artificial intelligence and machine learning division and will serve as a “top deputy” to AI boss John Giannandrea,
Apple Brings in New Exec to 'Fix' Siri and Apple Intelligence
Apple is making an internal staffing change that it hopes will improve Siri and its artificial intelligence offerings, reports Bloomberg.
Apple may have finally found a way to fix Siri and Apple Intelligence
Apple apparently enlisted its veteran software executive to help fix Apple Intelligence and Siri. Here's what it means for these platforms.
Apple Intelligence & Siri team getting a boost from fixer Kim Vorrath
Long-time Apple executive Kim Vorrath has been moved into the Apple Intelligence team following her successes on projects from Apple Vision Pro to the original iPhone.
Apple Enlists Veteran Software Executive to Help Fix AI and Siri
Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.Most Read from BloombergWhat Happened to Hanging Out on the Street?
Apple enlists company veteran Kim Vorrath to help fix AI and Siri
The move helps bolster a team that’s racing to make Apple a leader in AI — an area where it’s fallen behind technology peers.
Gurman: Apple taps new boss to help Siri and Apple Intelligence catch up with AI competition
Apple Intelligence has arrived, but Siri and Apple’s AI suite of features are nowhere near the level of rivals
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Is Apple Finally Getting Serious about Siri?
Apple has to know that Siri is failing to meet expectations. When one of Apple’s most loyal fans, John Gruber, pens a ...
Leaked memo reveals Apple’s AI plans for 2025 — this is what the company is focusing on
A newly leaked memo has revealed Apple's priorities when it comes to AI in 2025 and gives us an idea of what to look for from ...
Who won the Super Bowl? Here's why you shouldn't ask Siri
When you ask Siri questions about the Super Bowl, Apple’s digital assistant might only be able to answer 34% of them ...
Siri learns from apps: Unclear Apple settings leave users in the dark
Siri and Apple Intelligence are given access to all installed apps by default. Apple hardly documents the function and is ...
Here are Apple’s two main priorities for AI this year, per leaked memo
A leaked memo has revealed what Apple’s two internal priorities are for improving Apple Intelligence this year.
Apple exec shifts to AI division
Apple is moving Kim Vorrath, a seasoned Apple executive, to its AI and machine learning division to help improve Siri and ...
Is hybrid AI the smartphone wave of the future? Samsung and Apple think so
Samsung's Galaxy S25 uses a hybrid of Gemini and Bixby for AI commands. For AI in general, a hybrid strategy may be vital to ...
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Can Siri Get Any Worse? Yes
Paul Kafasis relates the hilariously incorrect results of asking Siri to identify Super Bowl winners, which leads John Gruber to compare Siri with other answer engines, a comparison in which Siri ...