“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

Vroom! That’s the sound of the new F1 movie that’s zooming into theaters this weekend. Directed by Joseph Kosinski (who is best known for his record-breaking flick Top Gun: Maverick), with a screenplay written by Ehren Kruger,

Theater owners want to see more from Apple at a time when they’re often struggling with a lack of compelling material, especially for grown-ups. With 'F1,' they saw a glimpse of hope.