Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ...

Comparison advertising is getting more confrontational as brands work harder to catch consumers’ attention, while the general tone of social media lowers the barrier ... which portrayed Apple ...

The value of brands and other intangible assets, including intellectual property, research, and development, has reached $80 ...

Chirag Shah, Vice President - Brand Solutions at Schbang, writes about advertisers creating work to impress their peers ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Fast Company's 2025 list of the most innovative companies in social media includes Duolingo, Bluesky, the Boston Celtics, Yelp, and more.

Apple TV+ seriously put its back into it when introducing the world to Lumon’s dark arts in the popular thriller series ‘Severance’. The Ben Stiller-directed hit left many fans on the edge of their ...

Comparison advertising is getting more confrontational as brands work harder to catch consumers’ attention, while the general tone of social media lowers the barrier to trading insults.

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

As TikTok nears another ban deadline, creators and firms say they believe the Chinese-owned app will remain in the U.S. They ...