Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ...

The value of brands and other intangible assets, including intellectual property, research, and development, has reached $80 ...

In a world where the affluent drive nearly half of all spending, e-commerce brands looking to cater to these customers need ...

However, four large ad agencies—WPP, Omnicom, Interpublic Group, and Publicis—have recently agreed on deals, or are in talks, ...

Apple TV+ seriously put its back into it when introducing the world to Lumon’s dark arts in the popular thriller series ‘Severance’. The Ben Stiller-directed hit left many fans on the edge of their ...

Revolt CEO Detavio Samuels explains how the linear TV and digital brand is adapting on the Variety podcast 'Strictly Business ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

As TikTok nears another ban deadline, creators and firms say they believe the Chinese-owned app will remain in the U.S. They ...

Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. [Adobe Stock / Nirusmee] The Fast Company Executive Board is a ...

"Typically, mistake marketing appears to offer value that is 'too good to be true', thus manipulating consumers into thinking the offer can only be a mistake and will expire soon. Using the disguise ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...