Some Alaska Natives took offense to a phrase in Alaska Airlines' new marketing campaign, and it sparked a new round of discussion about whether it's time to retire the word Eskimo.

Since 1972, when the Eskimo first appeared on Alaska Airlines jets, people across the state have wondered who he might be, and whether the image was based on a specific person.

The Puget Sound Business Journal got a sneak peek of Alaska Airlines' new logo and design Monday. The newly painted Alaska Airlines Boeing 737-800 flew in under cover of darkness early Monday morning.

Alaska Airlines on Monday unveiled a major rebranding that adds a splash of color to its planes’ livery. The new look, ... The new look retains the iconic Eskimo, ...

The term “eskimo” is divisive across much of the arctic, but it’s still being used in western Alaska. Some identify with it, while others want to see change. Download Audio ...

Alaska Airlines is rolling out a new custom coffee blend on its flights that has been specially made to taste better up in the air. The airline announced Tuesday it has partnered with Portland, ...

Alaska said it is “grateful to our friends at Starbucks and proud to have served their coffee on board our flights for years.” (Delta Air Lines, which has a major hub in Seattle, still serves ...

Alaska Airlines gets it first face lift in 25 years. The new livery on this Alaska Airlines 737-800 includes a specially designed font for the Alaska logo; the company's signature Eskimo on the ...