PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In recent years, nail enthusiasts have been buzzing about a treatment that promises to transform brittle, weak nails into ...

If you buy something through my links, I may earn a commission. When you think of the clean girl aesthetic you think e ...

Swipe to the second slide in the post, where you can see that Taylor's apartment kitchen is the kind of space that instantly ...

On BeautyTok, "whimsigoth" nail designs are taking over — think celestial accents, dark colors, and gothic details.

Not only has butter yellow been recognised as one of Pinterest’s top five colour trends for 2025, but Orly’s expert has ...

Sit down, relax and get your nails done at the sustainability salon. In a new study, a team of researchers at the University ...

The ever-sheer concealer aims to make your nails look flawless, but not in the same way as a full-blown, intentional manicure does, complete with an opaque color or intricate design. Learn all about ...

Learn how eco-friendly nails made from biodegradable materials can enhance your beauty routine while being kind to the planet.

On the hunt for your next spring manicure? From pastels to French tips, we found the best nails to try out this season.

So, if you want to get your nails ready for the holiday, read on for 21 adorable and aesthetic nail ideas to try this Easter. Of course, Easter eggs are probably one of the first things that come ...