Pixar’s Inside Out 2 has generated some buzz and discussions about Riley’s budding emotions, as well as her newfound admiration for Val, who is a much older and confident hockey player than ...
(Hint: Check out #SpiritAirlines on Twitter.) So, why the difference? Two words: brand admiration—a new concept about to be introduced by marketing researchers C. Whan Park, Deborah J. MacInnis, and ...