X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

Liverpool kits will be made by Adidas from the start of next season after the Reds decided not to renew with Nike. FSG has ...

Kaia Gerber is in a very committed relationship with her winter outfit formula—and a controversial spring 2025 denim trend.

Cushioning refers to how well it absorbs impact, and while a max-cushioned shoe is great for miles-long walks, not everyone ...

Lionel Messi, the Inter Miami star and Argentine World Cup champion, was featured in a post-Super Bowl film by Apple TV on ...

Developer Epic Games unveils a new wave of Fortnite Kicks footwear cosmetics being added to the game, this time from shoe ...

U.S. men's national team midfielder Johnny Cardoso has some new threads with Real Betis. The Spanish club, which also recently added former Columbus Crew SC superstar Cucho Hérnandez, unveiled the kit ...

New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After ...