The Samsung Galaxy S25 is here. And in case you’re reaching for your troll mask to ask why we’re talking about it on What Hi-Fi?, the answer is simple; it’s being pitched as a perfect home cinema in your hand and portable music player by the Korean giant.

Samsung and Apple both have new flagship phones on the market. Which one should you buy? We compare the Galaxy S25 and iPhone 16 lineups to determine which is best.

Samsung’s exciting new flagship launch is just a few weeks away, and promises an Android upgrade that’s the closest we’ve seen yet to iPhone, at least from a security and privacy perspective. Android 15 which hit Pixels late last year has already raised the bar, but Samsung will take this further when its One UI 7 is released alongside the S25.

Glucose monitoring without piercing the skin is a prize companies like Apple and Samsung have been aiming for. Now, Samsung has news.

While the Apple Watch Ultra 2 is the best Apple Watch for battery life by some margin, it can’t hold a candle to the Galaxy Watch Ultra’s 100-hour battery life rating. That might not be the same as the best Garmin watches out there, but it’s a good 28 hours or so more than you can expect from the Apple Watch Ultra.

Samsung has further improved the photography capabilities of the Galaxy S25 Ultra: While the main sensor still boasts an impressive 200 MP, the ultra-wide camera has been upgraded to 50 MP (up from 12 MP on the former S24 Ultra), complemented by a 10 MP telephoto lens.

I don’t know if I’ll go that far this week when Samsung holds its next Galaxy Unpacked event. Not because Samsung phones are intrinsically inferior to iPhones—although coincidentally they are—but because I feel like I’ve seen it all before.

The Samsung Galaxy S25 Edge was not part of the announcement, but it was heavily teased and showed off to attendees.

The Samsung Galaxy S25 Ultra is a testament to the company's relentless pursuit of innovation in the smartphone industry. As the latest addition to the

The AI features on Samsung's Galaxy S25 phones uses both on-device and cloud-based AI models, including the touted AI assistant.

The biggest overall changes to the design between the two Samsung Galaxy phones is likely the color options to choose from when making the upgrade. The Samsung S25 comes in Navy, Icyblue, Mint, Silver Shadow, Blueblack, Coralred, and Pinkgold. The Samsung S23 only has four color options to choose from.