Claims that TikTok had been sold circulated after the app went dark in response to a U.S. federal ban, then returned a short time later.
As TikTok resumes service following its brief ban, fellow social media giant Meta now faces a user boycott amid significant platform changes.
Meta is luring TikTok creators over to its platforms with the promise of cash bonuses, content deals, and support to grow their communities. The company
Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.
Want to leave TikTok and earn a bonus for doing it? Meta wants to pay you $5000 to switch to their Breakthrough Bonus Program.
Just a few weeks ago, Mark Zuckerberg made a big announcement about shifting content moderation on Meta platforms — he’s getting rid of fact-checking in favor of crowdsourced community notes, and his new terms of service allow a whole lot of bigoted and transphobic content that used to be at least nominally against the rules.
Meta spokesperson Paige Cohen confirmed to The Verge that they launched a Breakthrough Bonus program, in which accepted creators will automatically start earning money through the Content Monetization program — plus up to $5,000 in bonuses to help them “get off the ground” for the first 90 days.
Meta hasn't mentioned TikTok by name, but its new "Breakthrough bonus programme" is trying to appeal to creators using its competitors' platforms.
Reich also criticises Trump's executive order to end birthright citizenship - where anyone born in the US becomes a citizen - saying it's a violation of the US constitution: "Decent people could lose their citizenship... children could lose their parents...some parents may not have the right papers."
Parents in France and the US are suing TikTok, accusing the platform of promoting harmful content that contributed to teen suicides, blaming its algorithm and lack of moderation.
After an emotional rollercoaster, TikTok is back, but there may still be repercussions for those who distribute the app.