Counterpoint has analyzed the Chinese smartphone market and says its numbers show Apple’s sales slowing during the fourth quarter of 2024. A year-on-year market share comparison shows Apple’s sales fell 18.2% compared to Q4 2023, when it had a 20.2% market share and sat atop the Chinese smartphone market.
A reliable tipster, Digital Chat Station, known for accurately leaking smartphone-related news, has revealed that Chinese brands like Xiaomi, Oppo, and Vivo are also planning to launch ultra-thin smartphones to rival the S25 Edge.
Apple Inc (NASDAQ:AAPL)., with its impressive $3.36 trillion market capitalization, is navigating a complex landscape of opportunities and challenges as it enters 2025. As a prominent player in the Technology Hardware sector,
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Worldwide smartphone sales grew in 2024 following two consecutive years of decline according to reports from Counterpoint, Canalys, and IDC. The bulk of the growth came from Chinese manufacturers including Xiaomi and Vivo, though Apple and Samsung are still holding strong as the undisputed market leaders.
Sales of the iPhone in China suffered at the end of 2024, seeing a drop in sales that has put it in a close race for second place with Chinese smartphone maker Xiaomi.
Apple faced two downgrades ahead of earnings, with analysts citing weak iPhone demand. China continues to be a headwind for sales.
Reports on global smartphone sales for 2024 differ on which brand came out on top, but the real winner was Xiaomi.
No manufacturer besides Samsung and Apple has managed to secure more than 3% market share in South Korea over the past six years, following LG Electronics’ exit from the market in 2021. According to Counterpoint Research, Samsung commanded 80% of the market in the third quarter of last year, while Apple held 19%.
Apple got hit with downgrades from Jefferies and Loop Capital on fears of slowing iPhone sales and a lack of demand around Apple Intelligence.
Apple’s smartphone sales in China fell sharply in the final quarter of 2024, hurt by the popularity of local rivals like Huawei and others expanding into the premium market, according to a closely followed research firm.
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