Sharp Decline in News Ad Spend. According to WARC’s latest Global Ad Trends report, ad spend on news content is in steep ...

By focusing on creating genuine, engaging experiences, developers and brands can foster stronger connections with audiences.

"User experience is the cornerstone of sustainable growth in mobile advertising,” said Matt Wang, CEO of TradPlus.

As the digital advertising landscape evolves, the industry is moving from traditional viewability metrics to attention-based metrics as the benchmark for advertising effectiveness. Using Mantis ...

“Brands need controls that move as fast as social media does,” said Richard Raddon, co-founder & co-CEO of Zefr. “TikTok’s ...

Yahoo’s 14th annual Yahoo Academy program has come to a close, culminating in a high-stakes Pitch-Off event for Australian ...

The integration will allow MarkApp to activate Sovrn’s commerce solution, enabling monetisation of shopping-intent traffic ...

Today, (April 14th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has ...

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration. In Q1 2025, AceeX status ...

This week, we recap platform innovation, legal shake ups, and evolving ad strategies shaping the digital media landscape.

DV’s automated pre-bid video controls and reporting insights are activated through DV Pinnacle ®, the company’s unified service and analytics reporting platform, enabling advertisers to monitor and ...