Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency ...

Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc. (WPI), the world’s most collaborative agency ...

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional ...

Articles written by Staff Writer ...

At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer ...

Campaign360 2025 opened on May 26 at Marina Bay Sands with a two-day dive into marketing’s biggest reckonings: Can brands spark real change in a world under pressure? Is AI accelerating progress or ...

Under Bell’s leadership, Cathay Pacific has not only strengthened its premium travel experience and cargo branding, but also deepened customer engagement, social impact and brand reputation. The past ...

As group CMO, Abdul Sani Abdul Murad is behind RHB Banking Group’s standout results and reputation, blending sharp strategy with creative firepower. 2024 was record-breaking for RHB. The bank hit its ...

Under Lex Bradshaw-Zanger’s leadership, L’Oréal’s global portfolio has flourished. The brand welcomed iconic brands like Aesop and 3CE into new Southeast Asian markets. Under his belt, innovative ...

Some might say leading marketing at a banking giant like ANZ is an easy ride. Astrud Burgess has proven it’s anything but—raising the bar since taking over from Sweta Mehra, and making big results ...