Supermodel Heidi Klum raised eyebrows when she dressed up as a giant worm for Halloween three years ago, and now she’s attracting more attention for her fixation with the icky invertebrates. Several doctors have spoken out against the “deworming” routine that has swept across the internet and recently made its way into Klum’s daily routine.

Kim Rogers is just one of the many influencers who have either promoted parasite and worm cleanse products or created their own. The self-proclaimed “Worm Queen” went viral for documenting a parasite cleanse, and now sells her own treatments under RogersHood Apothecary, which she co-founded in December 2021.