India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and ...

India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital ...

Campaign’s take: Coca-Cola India’s ‘Charged’ is back, and this time, it’s taking a prehistoric detour. Aamir Khan, known for ...

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

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With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

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Celebrating Republic Day with a pioneering step in banking.