When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.
When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.
Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.
When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...
Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role.
Coinbase has acquired a blockchain-based advertising and attribution startup. Plus, is brand safety on social media a myth?
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.
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