This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

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Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

At Possible in Miami Beach, ad leaders confront tariff-driven disruption across retail, ad tech and strategy.

Rick Orrick of Work Editorial is Editor of the Year at the 2025 Creativity Awards.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Butterflies' from the AI startup imagines the potential benefits of AI education through an Indigenous lens ...

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the ...

Adopt will become a part of Publicis Connected Media as part of the acquisition.

Gary Vaynerchuk criticized the ad industry's approach to organic social content during his keynote Q&A session at Possible.