Aubrey Plaza makes surprise return in Super Bowl ad

Bad Bunny Is All Smiles in ‘Salty’ Ritz Crackers Super Bowl Ad Alongside Aubrey Plaza & Michael Shannon
Bad Bunny can’t help but flash his pearly white smile in new Super Bowl ad for Ritz Crackers that also features Aubrey Plaza and Michael Shannon. But his positivity and happy-go-lucky attitude make him an outsider at the Ritz Salty Club, a lounge located in Utah’s salt flats where everyone is … salty.
An Unlikely Celeb Trio Gets 'Salty' In Ritz's 2025 Super Bowl Ad
The Ritz cracker Super Bowl ad may be set somewhere without smiles but viewers couldn't stop laughing at the salty message and the trio of stars.
Aubrey Plaza and Michael Shannon Teach Bad Bunny to Be Salty in Ritz's 2025 Super Bowl Commercial
Super Bowl ad, famously salty duo Aubrey Plaza and Michael Shannon pull up to the Ritz Salty Club — where an attitude is required for entry — only to encounter a smiley Bad Bunny.
Aubrey Plaza talks Ritz Super Bowl ad with Michael Shannon, which was filmed in November
Aubrey Plaza and Michael Shannon brought plenty of "saltiness" to a USA TODAY interview in November about their new Super Bowl ad with Ritz.
Super Bowl commercial with Aubrey Plaza marks her first onscreen appearance since husband's death
The 60-second ad spot, which was filmed in November 2024, was Plaza's first onscreen appearance since her husband Jeff Baena's death.
Ritz: ’Salty Club’ | Super Bowl 2025
Aubrey Plaza and Michael Shannon bicker over who's the saltiest in Ritz's 2025 Super Bowl ad, featuring an appearance by Bad Bunny.
Aubrey Plaza makes first on-screen appearance since husband's death in Super Bowl ad
Aubrey Plaza made her first on-screen appearance since the tragic death of her husband Jeff Baena in a new commercial that premiered during Super Bowl LIX.
RITZ Welcomes Fans to the RITZ Salty Club in Its Debut Big Game Spot
As America's favorite cracker1, RITZ has cemented itself as a game day staple for over 90 years. In recent years, RITZ has ...
These 11 Super Bowl LIX Commercials Should Just Be TV Shows
Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super ...
Utah just got a shoutout in a Super Bowl commercial
A Super Bowl commercial from Ritz included a shoutout to Utah’s Salt Flats, where salt piles up like snow. The Ritz commercial, which starred Aubrey Plaza, Michael Shannon and Bad Bunny, plays off the ...
The Best and Worst Commercials from Super Bowl 2025
While all eyes were on the Eagles and Chiefs during the 2025 Super Bowl, commrcials from brands including Hellman's, Jeep and ...