Abu Dhabi resort attraction Yas Island created a multi-channel character-based campaign to improve visitation levels and increase revenues. Abu Dhabi resort attraction Yas Island has strong awareness ...

Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, continues to redefine excellence, ...

There is no doubt that artificial intelligence is transforming the globe. It has even opened up a whole new world for the theme park industry.

Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, continues to redefine excellence, ...

Located on Yas Island, it offers a unique immersive experience ... offering world-class theme parks and attractions that cater to every interest and age group. From high-speed roller coasters ...

Now look at all these big hotels like The Hilton and amusement parks.” Named after the Bani Yas Tribe, Yas Island may only span across 25 km sq., but boy does it make every inch count.