Though Wigan Pier has since closed, it remains a symbol of a transformative period in the town’s musical history, one that embraced innovation and a love for communal celebration through music.

A video celebrating all the good things about Wigan and the people who make it has been released in a new campaign.

Wigan chart-toppers The Lathums have said working class musicians have a tougher time trying to succeed in the music industry as many have "nothing to fall back on".