Snowflake's Jeff Hollan and Whoop's Matt Luizzi talk about data management for Whoop's fitness wearable at Snowflake Summit ...

WHOOP introduced its 5.0 and MG trackers earlier this month. A concerning number of new WHOOP MG owners have been posting about the trackers failing within hours of first use.

The Whoop 4.0 band tracks recovery, strain, sleep, stress, and more, putting it in a different league than Fitbit or other health trackers.

That means no notifications, on-screen stats, or distractions, and all these omissions have a delightful effect. For starters, the WHOOP 4.0 is simply good-looking.

A new era of Whoop is here. As of May 8, two new Whoop devices have been announced: the Whoop 5.0 and Whoop MG. Alongside the new devices come three new tiers of membership for more affordable ...