But what we don't tend to think about is that getting people to come to a movie, with trailers and posters, is often just as expensive. A studio might spend as much as it cost to actually make a ...

That story setup forms the intriguingly creepy field of play for HIM, the newest Universal Pictures fright flick produced by horror-movie mastermind Jordan Peele coming to theaters everywhere ...

Before social media, movie posters drummed up interest in upcoming films and Bob Tanenbaum was the person who designed those ...