Whether color can color performance or emotions has long fascinated scientists, not to mention advertisers, sports teams and restaurateurs. Consider the Olympic uniform study, in which ...

But the new study, published in the journal Appetite this month, indicates it’s not contrast, but one specific color – red – that causes people to cut back on what they consume.

Color Contrast Johannes Itten developed what he called the seven color contrasts. They are contrast of hue, light and dark, cool and warm, complementary, saturation, simultaneous contrast, and ...

2. Passion. Red is a warm color, so we often associate it with hot things like fire, burning, and sex. Passion can be felt in all of those things.

Visually, when red decorations are put on a Christmas tree, they beautifully contrast with its green needles, highlighting that red and green are complementary colors.