A noted analyst has slashed his expectation for Apple stock by about 10% given what he sees to be slower iPhone upgrade rates ...

Apple CEO Tim Cook travels to China this week as sales in the world's biggest smartphone market continue to slide.

Apple (AAPL) stock forecast took a hit as Morgan Stanley (MS) cut its price target. Analyst Erik Woodring of Morgan ...

Apple may be strategising to migrate budget iPad users to the slightly more expensive iPad Air to increase their average selling price. Read why AAPL stock is a Buy.

Apple has responded to iPhone 16e critics, and says that engineering choices like a lack of MagSafe that make the device unappealing to the tech-savvy don't matter to the larger market. There's a ...

Clearly, Apple felt that its entry $349 iPad didn’t need AI. Perhaps internal research showed the device’s target market would be fine without those features. Since the base iPad’s most ...

Shares of Apple Inc. (NASDAQ:AAPL – Get Free Report) have received a consensus rating of “Moderate Buy” from the thirty-six ...

Morgan Stanley analyst Erik Woodring lowered the firm’s price target on Apple (AAPL) to $252 from $275 and keeps an Overweight rating on the ...

If Apple has market research proving that the vast majority of its target market won’t use MagSafe, then removing it may not actually matter much. I wonder, though, who that market really is.