SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that ...

Swedish fashion retailer H&M’s rapid expansion in Malaysia since making its debut in 2012 has exceeded the company’s own high expectations.

Acne Studios picking muse Charli XCX to star in its Spring 2025 campaign definitely falls into that category since the ...

Tiger of Sweden was founded in 1903. It was the first brand in Sweden to offer ready-to-wear mens’ tailoring and now sells mens’, womens’ and childrens’ clothing, with stores in Europe, Canada and ...

As the Swedish city returns to an in-person format, street style is back with a vengeance with all of the colours, prints and textures you could wish for. The best part of the month-long ...

This year, Swedish Stockings is scaling its efforts to take back more tights than produced and invites industry players to join Swe-s in the fight against the fashion industry’s version of ...

This ethos is embodied in the work of Ann-Sofie Back, one of Sweden’s most influential fashion designers, who’s known for exploring status, class, shame and beauty standards through subversive design.

Founded in 1993 by Filippa Knutsson, Karin Hellners and Patrik Kihlborg, the Swedish fashion label’s focus on uncomplicated, well-designed garments primed for contemporary living helped shape the ...

The two companies have agreed to sell power to Swedish clothing retailer H&M Group from a 90 MW solar plant now under development in Hultsfred, Kalmar county, in southern Sweden. Construction is ...