Advertisers shelled out up to $8 million for a spot during Super Bowl 59. Ad industry executives still consider the price tag worth it, and argue it’s even a bang for their buck. The NFL’s championship game between the Philadelphia Eagles and Kansas City Chiefs will air this year on Fox Corp.

From Martha Stewart to Post Malone, ET breaks down the biggest Super Bowl commercial celebrity cameos and appearances.

The Muppets forever. The creative team over at Booking.com demonstrated their genius vision by enlisting Kermit, Miss Piggy, Animal, Gonzo, and Statler & Waldorf in their latest ad. The Muppets ride on luggage carts, play banjo by the sea, and get into all manner of delightful hijinks.