The debossed Starbucks logo on a blurred circle appears on one side. Meanwhile, a rounded square holds a pink, white, cream and silver depiction of the princess’s pumpkin coach, a “75th ...

CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

A sign embellished with the Starbucks logo hangs near the entrance to a coffee ... STARBUCKS ROLLS OUT CHANGES, INCLUDING FREE REFILLS; BRINGS BACK CONDIMENT BARS The "Today" show earlier reported ...

Starbucks logo sign mounted on a brick wall outside a store Last September, the company brought in Brian Niccol (who had previously been chairman and CEO of Chipotle) to help turn things around.

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

The near-ubiquitous Starbucks logo will glow soon over three new locations in the area, adding to the handful already found in Tuscaloosa, and on the University of Alabama campus. The first ...