Michele Arnese, Founder & CEO at amp and world-leading expert in the field of sonic branding. Discover more at www.ampsoundbranding.com. Sound will always be a crucial component for brands as they ...

The challenge lies in maintaining consistency while allowing for flexibility. A strong sonic identity is not just a single melody–it is an ecosystem of sounds that work together cohesively across ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the ...

These statistics reflect the substantial influence of sonic branding in resuscitating brands ... licensed content when they are forced with the challenge of producing numerous daily posts.

The brand needs to define and pursue that vision, and pursue it with clarity. For me, the best way to build a future-proof ...

What are some common drivers for customers adopting open-source solutions like SONiC and the Open Packet Broker? What are some of the challenges in open source networking deployments and how can ...

Sonic branding can be rewarding – but comes with its challenges / Unsplash Rajeev Raja is one of the pioneers of sonic branding in India. The founder of BrandMusiq, Raja is both musician and a ...

Raja and Brandmusiq co-founder and CEO Ajit Varma have now set their sights on AI, and how they can harness it to optimise sonic branding further. “One of the challenges that any company in ...