Michele Arnese, Founder & CEO at amp and world-leading expert in the field of sonic branding. Discover more at www.ampsoundbranding.com. Sound will always be a crucial component for brands as they ...

Sonic branding, also known as audio branding, may be the multi-sensory key to unlock consumers’ memory recall in an ...

1. Understand your brand's values and personality Your team may love death metal or singer-songwriters, but your music preferences are not your brand. Your brand has a set of values as well as a ...

Sonic branding is increasing in importance with the rapid growth in smart speaker use. Do you have a sonic brand? Today, most brands don’t. Or, if they do, it’s limited to one medium, like a ...

The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

There is a rising tide of awareness in the world of sonic branding, and 2022 could well be the year of the 'sonic boom'. A year in which branding experts and marketers finally get to grips with the ...

Good branding is all about memory. The branding elements we use as building blocks: name, logo, tagline, and visual identity, are all designed to be remembered and tied distinctly to the specifics ...

Sonic branding firm amp demonstrated a tool at Cannes that uses AI to help create identities for brands. "They can use the Sonic DNA to recognize a brand," says amp CEO and founder Michele Arnese.