Aside from the techincal issues, making sure Emblème works as a font was key to this project. "Emblème is built on a beautifully crafted sans serif typeface – meaning it had to function not ...

The study validates what graphic designers already know—we live in a sans-serif-first world—but ... identities used pairings with more fonts that have bold, distinct glyphs.

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.