The overall customer experience is the key aspect that distinguishes a company from its competitors, irrespective of the ...

Compliance and precision are non-negotiable in highly regulated industries. Customer relationship management (CRM) optimization and business process automation must, therefore, be handled with expert ...

From Salesforce Marketing Cloud to Sprinklr, we explore the top global MarTech products that are making waves internationally ...

IBM helped the oil and gas company pull data from more than 5 million loyalty shopping transactions each month. MOL leveraged IBM Watsonx and Salesforce’s Marketing Cloud, Experience Cloud and ...

If people are actually excited about the experience, we can drive loyalty — then they talk about driving basket size, using the agents not just to deflect but to grow.” Dig deeper: Salesforce ...