Despite competitors' advancements, the first-gen Apple TV 4K outperforms newer models like Roku Ultra. The user interface, ...

Apple TV 4K is faster but pricier than Roku Ultra, which includes certain features for a lower price, showcasing Apple's shortcomings. Apple products cater only to Apple users, while the Roku Ultra ...

Shares of streaming TV platform Roku (NASDAQ: ROKU) fell 5.6% in the afternoon session after stocks pulled back (Nasdaq -1.5% ...

The real issue here is that Apple isn’t in the advertising business. It’s not even in an “ad-adjacent” business. Apple ...

Impulse buy led to choosing Roku Ultra ... for 4th-gen Apple TV 4K due to rumored upgrades and potential price drops. The Apple TV 4K is my favorite streaming device on the market, but even ...

and Google TV power so many smart TVs, with LG and Samsung picking up the slack with their own operating systems. Streaming devices from such heavy-hitters as Apple, Roku, Amazon, and Google ...

Roku's success in streaming hardware and software has resulted in leading smart-TV market share in North America ... Amazon, and Apple. This particular market is probably too small to invest ...

Engagement clearly remains strong, with the average account watching more than four hours of TV per day ... to catch up. Roku's operating system, which has top market share in North America ...