Citing the "unmatched inspiration" that he delivers to his fans the world over, Nike honors Roger Federer with a new TV commercial aimed at the faithful. Witness "The Roger Effect" in full flight.

Federer is still representing the Nike swoosh on his shoes. Biggest upset of Day 1 at #Wimbledon happens before a ball is struck on Centre Court: Roger Federer is wearing Uniqlo. Shoes remain with ...

Before Federer joined Bill Gates for the "Match for Africa 4" charity event, he stopped by Portland to pay a visit to Nike's headquarters ... hundreds—all wearing Roger Federer shirts.