Riddell will feature its advanced Axiom helmets at the 2025 Allstate HBCU Legacy Bowl in New Orleans, LA on February, 22, 2025. Credit: Riddell.

Go behind the scenes at the Riddell facility in North Ridgeville, Ohio to see how a Lions helmet is made. On the two-year anniversary of being named Principal Owner and Chair of the Lions, Sheila Hamp ...

Most of the players were enamored by the new Riddell Axiom helmet ... what you’re hitting and see the ball better. “There are five impact zones on the helmet that with the activation of ...