The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate ...

The rise in tennis participation has been a rare bright spot in 2020; how do we keep it going in 2021? Joel Drucker and Steve Tignor give their ideas in this week's Rally. As you wrote last week ...

The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour's commercial arm WTA ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

The WTA launches a comprehensive rebranding initiative featuring a new logo, vibrant color scheme, and the rallying cry ...

Under the banner of "Rally the World," the WTA intends to captivate fans, forge new heroes, inspire the next generation, and leave a legacy through the power of tennis. As part of the brand launch ...

Calling on tennis fans to join the rally, tennis icon Maria Sharapova spoke out in support of the mission which champions mothers and children worldwide to reach their full potential. In 2024, the WTA ...

LGBTQ+ tennis players were brought together from across Britain for a weekend of competition and celebration at the second annual Pride in ...