Like it or not, the rules of radio advertising are being rewritten. If you're still following the old script, you're already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Frequency is very important when considering an advertising schedule on radio. Listeners tune in and out, change stations, and are often engaged in some other activity while the radio is on ...

Wireless providers ruled radio airwaves this past week, according to Media Monitors’ latest Spot Ten report. While ...

Flagstaff Business News How Radio Advertising Success Varies by Location: Why Rural Communities Thrive with Local Radio ...

This includes focusing on live event coverage, exclusive interviews and deeply local content that makes radio indispensable. The cost of advertising is another pressing concern. As more businesses ...

East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to ...

Content from BPR In a world where digital media, streaming platforms and social networks dominate, radio might seem like a relic of the past.

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“I agree with your friend,” says Santosh Desai, the brand guru, author, consultant and veteran adman. “It was an iconic ad,” ...