A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Frequency is very important when considering an advertising schedule on radio. Listeners tune in and out, change stations, and are often engaged in some other activity while the radio is on ...

Wireless providers ruled radio airwaves this past week, according to Media Monitors’ latest Spot Ten report. While ...

Flagstaff Business News How Radio Advertising Success Varies by Location: Why Rural Communities Thrive with Local Radio ...

East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to ...

This includes focusing on live event coverage, exclusive interviews and deeply local content that makes radio indispensable. The cost of advertising is another pressing concern. As more businesses ...

Content from BPR In a world where digital media, streaming platforms and social networks dominate, radio might seem like a relic of the past.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

“I agree with your friend,” says Santosh Desai, the brand guru, author, consultant and veteran adman. “It was an iconic ad,” ...