Puma SE is shipping far fewer Chinese-made sneakers to the US as the trade war between the countries heats up.

AC Milan, PUMA and Off-White™ are proud to unveil the highly anticipated AC Milan x Off-White™ 2025 kit, a seamless fusion of ...

CEO Arne Freundt had said in November he was confident about demand heading into the year-end shopping season. The strength of the U.S. dollar poses a problem for Puma, which pays its Asian ...

Puma CEO Arne Freundt stated: "While we achieved solid sales growth in 2024 and made meaningful progress on our strategic initiatives, we are not satisfied with our profitability. “With a ...

The cost-cutting programme aims to get Puma back to an earnings before interest and tax (EBIT) margin of 8.5% by 2027. Puma aims for a 10% EBIT margin in the long term. The EBIT margin for 2024 was ...

In the half-decade before he took over as CEO, Puma was on a tear, doubling its revenues thanks, in part, to a clever comeback in sports like basketball and cool points piling up with brand ...

Puma is sourcing more and more from suppliers in countries like Indonesia and Vietnam for the US market as the trade war ...

“By achieving Enterprise Certification, PUMA not only ensures consistent standards ... and performance,” said David Plink, CEO of Top Employers Institute. “This achievement highlights ...

As a celebration of the transformative power of dreams, PUMA, AC Milan and Off-White welcome you to ‘Dreamland’ – a seamless ...

"While we achieved solid sales growth in 2024 and made meaningful progress on our strategic initiatives, we are not satisfied with our profitability," said Arne Freundt, CEO of PUMA, without ...