As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

By 2023, the global merchandise business had skyrocketed to $13.4 billion. Record labels and artists have utilized ...

One airline decided to inspire potential customers to join its loyalty program with a clever offer to receive one million ...

AI is a new horizon for small-business location-based marketing. You can use the technology to create personalized local ...

That is how long-form content grows businesses. But not all marketing content should be nonpromotional. The question is, then, How promotional should each marketing content asset be? How do companies ...

Below you will find guidelines for Social Media content, Event Promotion, and how to submit information to our Monthly Newsletter. If you have any questions or concerns please contact the ...

Ogilvy One APAC has promoted Jason Davey (pictured left) to president of growth and customer engagement, while he continues ...

Bank of Guam has received eight MarCom Awards, an internationally recognized competition honoring excellence in marketing and communications. “These awards reflect the heart of what Bank of Guam ...

The NCAA national men’s and women’s basketball tournaments will start on March 16, 2025 and conclude with the national championship games in ...

Travel companies and industry associations are urging the Indian government to increase overseas promotions to counter declining foreign tourist arrivals. Despite a slight increase in 2024 arrivals, ...