For decades, popcorn has been a staple of the movie theater ... “Post-Covid, we realized that the eventizing of cinema has never really been as important as it is now,” said Paul Farnsworth ...

If they buy salted popcorn at the concession stand—independently of their ticket—they’ll pay 5%, said Nitin Datar, who heads an association for independent cinema operators. But theaters ...

Salted or sweet? It might not be the million dollar question, but popcorn can make or break movie night. In Hong Kong, however, with so many different cinemas, there is no guarantee that you’ll ...