Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.

Prebiotic soda. Apparently the concept is catching on. Where previously it was largely the province of small brands like Olipop and Poppi, it

Coca-Cola is stepping into the emerging prebiotic soda market with its own line of soda alternatives. According to The Coca-Cola Company, Simply Pop will come in five flavors and will be available in some markets by the end of February. Here’s what to know. Simply is a new line of prebiotic sodas from The Coca-Cola Company.