After being turned on, Mr. Peanut holds up a container of Planters and says, “Ahh, nuts,” a reference to the brand’s ongoing ...

Spoiler alert: Mr. Peanut is one of the unexpected stars of Netflix’s anticipated sci-fi film The Electric State, and Planters is “super-pleased” about how its mascot is portrayed in the movie, said ...

One of advertising's most famous mascots, Planters' Mr. Peanut, is about to become a movie star in Netflix's The Electric ...

The ad wasn't just about saying goodbye -- it was designed to spark buzz and go viral. And it worked. But why kill him off? Planters leaned into the chaos, creating a funeral for Mr. Peanut during ...

With sales finally on the rebound, Hormel is giving its most dapper mascot a starring role in both a Netflix movie and a multibrand media play. Mr. Peanut has been rocking that cane and monocle ...

The iconic Planters Peanut Mobile, better known as the NUTmobile, rolled into Amarillo this week, delighting locals with its giant peanut on wheels and spreading the joy of Planters’ products.

11—Mr. Peanut and the PLANTERS NUTmobile are making their movie debut in ... These ads will begin airing on March 10 across multiple channels including Netflix's ad-supported plan. In the :30 spot, ...

Last month, the Planters snack company offered Texans a unique alternative to their day job: getting paid to travel across the country in a 26-foot-long peanut shaped vehicle, fittingly named "The ...