Shoppers are gearing up to slap Target with a 40-day boycott over its DEI policy reversal on Wednesday — even as black business owners have warned a boycott could hurt their own brands.

Target is reportedly getting hit with a 40-day boycott by some consumers. Atlanta-based Rev. Jamal Bryant has urged consumers to avoid spending money at the retailer for the entirety of Lent ...

A 40-day boycott of Target led by Black church leaders began on March 5, or Ash Wednesday. The boycott during Lent is meant to protest companies that have rolled back programs promoting diversity.

Target faces a possible 40-day nationwide boycott after the retail giant ditched its diversity, equity and inclusion ...

Target just reported fourth quarter net sales declined 3% and warned that February topline performance was “soft,” after civil rights leaders called for a Target boycott in Black History Month ...

NEW YORK (AP) — A 40-day boycott of Target that calls for supporters to ... at the Lincoln Memorial in Washington. (AP Photo/Jacquelyn Martin, Pool, File) Bryant, the pastor spearheading the ...

Days after the 24-hour Target blackout ended, another boycott targeting the big-box ... ahead of the Black Friday shopping day. (Photo by KAMIL KRZACZYNSKI / AFP) (Photo by KAMIL KRZACZYNSKI ...

Target is facing a 40-day consumer boycott beginning Wednesday after rolling back its diversity, equity, and inclusion (DEI) initiatives. The boycott, led by Jamal Bryant, pastor of New Birth ...

NEW YORK (AP) — A 40-day boycott of Target that calls for supporters to give up shopping at the company’s stores during the Lenten period kicked off this week, to protest the discount retailer ...